It’s happened a few times and I find it frustrating. Women shop for flies, tying materials, line, and fishing paraphernalia too. The adorable little section of women’s clothing indicates most guide shops know this. No, I’m not advocating for pink Tenkara rods. I’m merely suggesting you do not ignore the shopper that comes into the store in the cute dress looking for materials to tie a whole bunch of San Juan Worms because you are too busy having guy talk with the dudes thinking about booking a trip for the next day. Pretty sure I have a whole lot more time on local waters than those boys.